Released on: June 11, 2008, 9:27 am

Press Release Author: Thomas R. Cutler

Industry: Marketing

Press Release Summary: Manufacturing Journalist TR Cutler Discusses Successful
Branding

Press Release Body: Step-by-step methods for conducting initial communication audits
are critical in the same way a kaizen blitz or other lean manufacturing methods are
used to evaluate and measure the efficacy of the plant floor. From industrial firms
to consumer-products companies, the metrics that determine corporate image affect
the company branding as consistent or confusing; it's vital to the sales process.
TR Cutler, Inc. (www.trcutlerinc.com) was founded by Thomas R. Cutler almost a
decade ago. Cutler maintains extraordinary relationships with clients, journalists,
editors, trendsetters, and key business leaders worldwide and has become a key
resource for those writing about the manufacturing sector. Cutler established a
Manufacturing Marketing Research division dedicated to measuring the pulse of the
manufacturing sector, particularly manufacturing firms which are privately held and
rarely accounted for when gauging the industry sentiment. TR Cutler, Inc. is
providing a voice for manufacturers worldwide.
Cutler recently profiled the nature of Successful Branding in Quality Digest. The
entire article may be read at
http://qualitydigest.com/IQedit/QDarticle_text.lasso?articleid=12613&-session=ACCESS:CF2605F407c4013FADwQM28B8B87.
According to Cutler, "Powerful brands can drive success in competitive markets and
become the organization's most valuable assets. Wikipedia suggests that, "Brands
were originally developed as labels of ownership: name, term, design, and symbol."
Today, how brands reflect and engage people and how they define people's aspirations
matters much more."
Cutler details that, "A muddled corporate identity can hinder success in the
marketplace. A confusing corporate identity can adversely affect a manufacturer's
success. In contrast, well-known corporate identities, including graphics, design,
and color components demonstrate successful corporate branding. These elements
translate into a quantifiable quality control consistency that drives predictable
sales processes, including a shorter sales cycle because of familiarity on the part
of the potential client."
Strategies for developing and measuring quality-consistent messages (across all
communication channels and with multiple audiences) are critical to developing,
maintaining, and reinforcing a firm's identity and market position. A few weeks
shaved off a six-month sales cycle can result in millions of dollars in cash flow to
a company. A company logo, branding, colors, and message that are recognizable to a
potential client can be influential in closing a deal. Those responsible for
maintaining an organization's corporate image (or looking to expand their
communication assessment skills) should work with key identity strategists at least
once per year and audit the messages once per quarter.
About TR Cutler, Inc.:
Cutler founded the Manufacturing Media Consortium in the 90\'s. This extraordinary
group of more than 3200 journalists worldwide is writing about trends, data, case
studies, profiles, and features in the manufacturing and industrial sector. Cutler
has worked with thousands of media outlets to expand manufacturing media coverage.
Cutler has authored more than 2,000 articles for a wide range of manufacturing
periodicals, industrial publications, and business journals including most of the
leading monthly trade publications.
Thomas R. Cutler is the most frequently published manufacturing journalist and
serves as contributed contributing editor more than three hundred publications
annual. The scope of publications ranges from Automation.com to Quality Digest. A
sample of Cutler's feature articles can be located on the TR Cutler, Inc. website.
TR Cutler, Inc. is also the exclusive provider of the Manufacturing Media Blitz, a
ninety day, ninety press release campaign that has transformed the communication
outreach of thousands of manufacturers worldwide.

TR Cutler, Inc.
www.trcutlerinc.com
Thomas Cutler
trcutler@trcutlerinc.com
888-902-0300


Web Site: http://www.trcutlerinc.com

Contact Details: TR Cutler, Inc.
3032 S. Oakland Forest Dr.
Suite 2803
Ft. Lauderdale, Fl 33309
888-902-0300